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  • Julianna Sweeney

The Dip | Seth Godin

I just finished my first book of the new year! I had heard about this little book a while back but never had the chance to check it out so when my sister got it for me for Christmas I was pumped! It’s only 80 pages so I finished it in 2 sittings. Plus, it’s organized nicely into a bunch of small, half-page sections for an easy-to-digest read.


  • If you're not going to put in the effort to be the best, why even bother?

  • Everyone will encounter "the dip" in their life

  • Pride often holds us back from quitting in the situations where it's actually lucrative to quit

  • There's a difference between quitting a goal and quitting a tactic

  • You don't need to be good at everything, you need to be the best in the world at 1 thing

  • "The world" is subjective and has a different, very personal meaning to everyone

  • "The dip" can really be a drag, but if you know you're in it, you can use it to your advantage

  • "Quit or be exceptional. Average is for losers."

  • The opposite of quitting is rededication

  • Long term benefits outweigh short term pain

  • "If it scares you, it might be a good thing to try."


The opportunity cost of investing your life in something that's not going to get better is just too high.


Right before Thanksgiving, I had made the choice to quit my job and focus on working for myself full time. It was not an easy decision to make. I prayed about it and meditated on it for a few months before pulling the trigger but I knew that I just couldn't stay where I was. It's a scary thing but I have never felt more confident in my decision - especially after reading this book.

Whether you are thinking about quitting, have thought about starting your own business, or are questioning any big decisions in your personal life or career path, I can't recommend this book enough.

It was just what I needed to hear at this point in time and it jump started my motivation to read my goal of 15 books this year!

I'd love to hear what you think.

Talk soon...

Sending love always,


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