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Social Media Marketing

Business Lunch

WHY

Social Media has EXPLODED over the past few years, especially with the pandemic forcing many to stay at home.
It is arguably more important than ever to be able to connect with your customers - wherever they may be. 


Here are some benefits of utilizing Social Media Marketing for your business:

  • Attract new customers

  • Get customer feedback

  • Build customer loyalty

  • Increase your market reach

  • Educate your customers

  • Stay on their radar

WHAT

Social Media Marketing can take many different forms. It's all about what's best for your business...

Here are just a few ways that I think we will really be able to

connect with your patrons and bring in some more highly engaged customers:

  • Meet the staff - this makes your customers really feel like they know who they are dealing with. Knowing there are real people that care about them will keep them coming back and fosters a real sense of community.

  • High resolution photos to highlight your food - for anyone scrolling on socials, this is sure to have their taste buds watering and ready to hop in the car for a night at your restaurant

  • Posts outlining the story behind your business - for any new customers, this gives them more of a reason to want to come and eat at your establishment. It's something more for them to be curious about and connect with.

  • Events - host events and specials and let your customers know through socials before they are in the mood for your food and look up your website

  • Giveaways - giveaways are a great way to bolster engagement on socials, spread your brand to a wider audience, and bring in more clientele

  • Polls/Questions - these are a great way, not only to boost engagement, but also to get quick feedback straight from your customers that can help with future ideas

  • Collaborations with micro influencers - by doing collaborations with micro influencers, you are exposing your brand to completely new audiences through someone they trust and oftentimes look to for new places to eat, brands to try

  • Reviews from customers - this is a sure-fired way to get new customers to come and try your food, get loyal customers to try new menu items and boost engagement

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HOW

As simple as it sounds, developing and executing a social marketing strategy takes time and resources.

That's where I come into play.

I develop your strategy and either train your manager in-house or execute it myself on a week-to-week basis.

 

Here's what that might look like:

  • Working with your team to set monthly goals 

  • Tracking KPIs (key performance indicators) for your Instagram and Facebook Accounts

  • Building out a content calendar for your brand (posting 1x per day CONSITENTLY)

  • Interacting with your followers, fostering engagement, and answering questions DAILY

  • Building your online presence to best represent your brand

  • Researching hashtag strategies, competition, and how to bring in new customers

  • Building connections with potential collaborators

  • Running giveaways

  • And more...

 

How much do my services cost?

I charge $200/week for my services.

We work together to set your goals and I develop and implement the social media strategy. 

(To put it in perspective, selling about 2-3 family dinners per week covers this cost)

If you have someone in-house that you would prefer to run your social media accounts, I also offer a setup service where I develop the plan and teach them how to implement it effectively.

This service includes 3 one-hour training sessions either in-person or via zoom with whomever you want to run your accounts. 

I charge $800 for this service.

ABOUT  ME

I'm a Phillipsburg, NJ native. I've been working in the marketing field for the past 2 years now. I just recently started my own freelance digital marketing business and am most passionate about helping my local businesses to grow and thrive. Social Media offers incredible capabilities for local brands to connect to their current patrons as well as reach an entirely new market - the thing is, not everyone knows where to start or how to leverage it effectively. My goal is to help businesses, like you, to do just that!

Sound like we might be a good fit to work together
?
Shoot me an email (info@juliannasweeney) or give me a call (908-310-6237).

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